Hear Chad Ogden explain the manual aspects of picking fresh produce, it highlights just how intricate and complex the food supply chain is.
“I have had an opportunity to see some of the farms where our produce comes from,” said Ogden, who is the director of freight brokerage at Sunrise Logistics. “To see an older woman on her hands and knees picking a strawberry and to then stop and think of the volume of strawberries that moves, not only just through our facility but feeds this entire country…it really puts into perspective the price of produce when you see it in the grocery store.”
Ephrata, PA-based Sunrise Logistics is part of the Four Seasons family of companies, which is a wholesale distributor of fruits and vegetables. Its main facility is a 350,000 square foot refrigerated facility, which stores a wide range of produce – an inventory that turns over once a week. In total, Sunrise plans 400-700 orders a night.
