Trimble’s Jonah McIntire Joins FreightWaves 3PL Summit to Talk AI’s Impact on Brokers

The logistics landscape is evolving at breakneck pace and at the recent FreightWaves 3PL Summit, Jonah McIntire, Chief Platform Officer for Trimble, offered some compelling insights into the role of AI in that transformation. With more than 15 years of experience navigating digital transformation across the supply chain, McIntire’s perspective is especially valuable for the brokerage community. 

One of the key themes McIntire explored was the power of generative AI in identifying and capitalizing on unique business strengths. As he put it, "[Generative AI has the potential to transform] the actual mechanics of detecting and zeroing in on elements of the business where you're differentiated and have a right to win and a right to earn.”

“I suspect we’ll have a very different relationship between us and our technology,” McIntire added, on the subject of how AI will augment workers’ daily responsibilities. “Rather than having tools that we need to build and configure—and our workers have to adapt to the tool—that it will be the reverse and we’ll end up with these very superpowered individuals.”

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