How ASICS transformed their operations with Freight Audit
About ASICS
ASICS is a world-renowned Japanese athletic footwear and apparel brand with over 75 years of heritage, built on the philosophy of ‘sound mind, sound body’. This ethos extends beyond products into every part of the business, where it is combined with the Japanese principle of kaizen — continuous improvement. Applying this mindset to logistics, ASICS set out to find a freight audit and invoice management solution that could standardise and automate processes, while providing greater visibility into transport costs across EMEA.
The challenge
ASICS’ rapid growth and shift to an omnichannel model brought major hurdles around invoicing, data quality and cost visibility. Manual, time-consuming workflows and limited insight into true profitability made it difficult to keep up with rising volumes, carrier complexity and cross-team alignment. Internal development proved too resource-heavy, so ASICS partnered with Transporeon to deploy a comprehensive freight audit solution.
The solution
To achieve cost transparency and strengthen its logistics, ASICS implemented Freight Audit. The solution didn’t just automate invoices — it delivered granular cost insights, improved data visibility and streamlined previously manual workflows.
By correcting master data and enhancing carrier integration, ASICS built a scalable system that improved accuracy and simplified complexity. Close collaboration between logistics, finance and technology teams ensured quick adoption, transforming freight audit into a resilient backbone for smarter, data-driven operations.
The result
By implementing Freight Audit, ASICS now benefits from automated, accurate invoice processing. The solution saves significant time by reducing manual effort, while giving teams granular cost visibility down to SKU level. Incorrect charges are flagged automatically, with clear communication to carriers ensuring disputes are quickly resolved.
With reliable insights at their fingertips, ASICS can make smarter decisions, strengthen pricing and procurement strategies, and continue building a mature, data-driven supply chain that shifts focus from reactive fixes to proactive optimisation.
Testimonials
A lot of people fear automation, because they think they will lose control of the business. But actually we have gained more control, because we have visibility. I can now make informed decisions, compared to before, when I worked with very outdated data.
Suzanne Bassermann
Outbound Logistics Manager, ASICS Europe B.V.
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